Privacy Policy & Data Protection

AMMS GROUP LLC (“we,” “us,” “our”) is committed to protecting your personal information. This policy describes how we collect, use, disclose, and safeguard your data when you visit www.ammsauto.com (the “Site”), use our mobile app, or engage with our services. This Site is powered by Dealer Essential (“Platform Provider”). The Dealership retains control over your data as the Data Controller.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with a particular consumer or device (“Personal Information”).

A. Information You Provide Directly

• Identity Data — Name, driver’s license, government-issued ID.
• Contact Data — Address, email, phone number.
• Financial Data — Bank details, credit cards, income, SSN/SIN for financing.
• Transaction Data — Vehicles considered/purchased/serviced, payment history.

B. Information Collected Automatically

• Technical Data — IP address, browser, OS, time zone.
• Usage Data — Pages visited, referring/exit pages, clickstream.
• Geolocation Data — Device location (if enabled).

2. How We Use Your Information

• Transactional Fulfillment — Purchases, leases, service, warranty claims.
• Financing — Submitting credit applications to lenders and financial institutions.
• Platform Functionality — Maintaining the Dealer Essential platform.
• Marketing & Retargeting — Price alerts, inventory, offers (with consent).
• Legal Compliance — Federal, state, and local law requirements.

3. Disclosure of Your Information

We do not sell your Personal Information without explicit consent. We may share it with:

• Service Providers — Dealer Essential, payment processors, analytics firms.
• Financial Institutions — Lenders, banks, credit unions.
• OEMs — Manufacturers for warranty and recalls.
• Legal Authorities — When required by law.

4. Platform Provider (SaaS)

This website is built on technology by Dealer Essential, acting solely as a Data Processor. They process data at our direction and are contractually prohibited from using your Personal Information for any purpose other than providing services to the Dealership or improving the Platform.

5. Analytics, Advertising & Tracking

We and our partners (Google, Facebook/Meta, Dealer Essential) use cookies, pixel tags, and web beacons.

• Essential Cookies — Required for core site functionality.
• Marketing Cookies — Cross-site tracking for relevant ads.
• Google Analytics — Tracks non-PII usage data (time on page, bounce rates). Opt-out here.
• Control — Set your browser to refuse cookies. Some features may be affected.

6. Text Messaging (TCPA/CASL)

By providing your phone number, you consent to receive SMS/MMS from AMMS GROUP LLC and our partners, including automated messages. Consent is not a condition of purchase. Message and data rates may apply. Reply “STOP” to opt-out.

7. Data Security (FTC Safeguards)

We implement administrative, technical, and physical safeguards per the FTC Safeguards Rule, including encryption in transit and at rest within Dealer Essential infrastructure. No internet transmission is 100% secure.

8. International Data Transfer

If you access our Site from outside the U.S. (including Canada or the EU), your information will be transferred to and processed in the United States. By using our Site, you consent to this transfer. U.S. data protection laws may differ from your country’s.

9. Children’s Privacy

Our Services are for users 18+ only. We do not knowingly collect data from children under 13. If we discover such data was collected without parental consent, we will delete it promptly.

10. Jurisdiction-Specific Rights

A. United States

Residents of certain states (CA, TX, VA, etc.) may have rights including:

• Right to Know — Request details about PI categories collected.
• Right to Delete — Request deletion (with exceptions).
• Right to Opt-Out — Opt-out of “sale” or “sharing” for behavioral ads.

B. Canada

We process data per PIPEDA. You may access and challenge accuracy. Data may be transferred to the U.S.

11. Third-Party Links

This Site may link to third-party sites (CarFax, Kelley Blue Book, etc.). We are not responsible for their privacy practices.